You finished your summer fix and flip and now you’re ready to go active on your listing. Your listing broker has come up with a good marketing plan but that doesn’t mean you shouldn’t have a few strategic plans yourself to attract buyers and selling brokers. With that being said, let’s go over a few ways for you to set the tone for your home.
Curb appeal is what initially catches the buyers attention and sets the whole tone for how they may feel about the property. Start by making some small changes with the front yard. Touch up the trim, paint the mailbox, and plant some flowers near the walkway. You can do these changes on your own for a relatively small budget. In addition, keep the backyard neat and tidy. You can spruce it up by including lawn furniture and even a fire pit. Fire pits are a major trend as they are a great gathering spot seen more frequently this summer, as neighbors and friends get reacquainted after isolating for much of the year. Let the prospective buyer be able to imagine themselves in the backyard, hosting friends and family.
Next, you want the home living spaces to be warm and inviting. A few personal touches such as adding pops of summer colors like orange, yellow, or light blue pillows are great. But remember to keep it fun and appealing. Make sure you get the bathroom vanities, adding a few bath towels, shower curtains, candles, and flowers. Now that so many Americans working from home, there is a lower demand for open floor plans and a higher demand for areas with more privacy. Keep in mind for your home to offer areas for family members to work, hop on a video call, or take virtual classes in peace. However, staging the interior is simple and you don’t need to overthink. Just remember the idea is to make the potential buyer feel as if this could be their own home.
Don’t forget to set the mood. There is more to getting an offer than what the potential buyers see with their eyes. You have to think about how they will feel when they walk in the front door. Make sure the lighting is bright and also use natural light to help with the warm and inviting ambiance. You can have relaxing instrumental music playing in the background while the buyers are looking around. Another trick is to have great smelling candles burning or the smell of fresh baked cookies in the air. Triggering the senses of your buyers will make your home memorable and will surely separate you from your competition.
Finally, if you want an extra set of eyes on pricing, curb appeal, or staging, here at Pacific Equity and Loan we are happy to assist. Give us a call and see how we can use that equity and put it to work in your next project. We are not just your lender, we are part of your team. Share with us your photos of your listing and we can help share your story on our newsletters to our community.
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